Rosa holds a BA in Tourism Management (University of Granada, 2004), a PgDip in Communication and Cultural Management (Universitat Ramon Llull, 2006) and a Master of Project Management (EAE Business School, 2013). She has been working in organizations at the forefront of culture and digital innovation in Barcelona, such as Sonar, Offf, Primavera Sound, and Smart City Expo World Congress, among others. For eight years, she was general coordinator of the In-Edit Music Documentary Festival in Barcelona, Argentina, Chile, Brazil, Mexico and Germany. She has also participated in the development of programmes at the Cervantes Institute in Tokyo and the Milano Film Festival. She has directed various communication campaigns for Barcelona’s La Costa Agency and VICE and was in charge of Hangar’s PR and communications during 2014-2016. In 2015, she joined Mobile World Capital and until December 2018 she was the Executive Director of Mobile Week Barcelona.